Case Study
AI Tools Adoption & Trust Landscape Study
METHODOLOGY
Quantitative Cross-Regional Survey with Segmented Professional Profiling
TYPE OF STUDY
Ad-hoc
SAMPLE SIZE
1,500 respondents
LOCATION
APAC & EMEA
INDUSTRY
Technology, IT Services, Consulting, Marketing & Advertising, Financial Services, E-commerce, SaaS
SEGMENT
Artificial Intelligence Tools
SUB-SEGMENT
AI Assistants for Business & Professional Use
TARGET AUDIENCE
Business professionals actively using AI tools, including Product Managers, Software Engineers, Data Scientists, Marketing Managers, Consultants, Strategy Leads, and C-suite / Senior Decision Makers
The Challenge
With the rapid explosion of generative AI tools, enterprises and professionals are facing an increasingly crowded landscape of AI assistants. While adoption is accelerating, trust, reliability, and perceived value vary widely across regions and job roles.
A global technology insights firm partnered with Quest Sampling to understand:
- ● Which AI assistants are most trusted and adopted by business professionals
- ● How regional dynamics differ across APAC and EMEA
- ● What factors influence trust, preference, and daily usage
The key question: Which AI tools are truly winning the battle for professional trust—and why?
Our Approach
We conducted a structured, cross-regional quantitative study among 1,500 business professionals across APAC and EMEA, ensuring strong representation across technology-forward industries and seniority levels.
Sample: 1,500 respondents
Regions: APAC & EMEA
Audience: Business professionals actively using AI tools
Key roles included:
- ● Product Managers & Product Owners
- ● Software Engineers & Developers
- ● Data Scientists & Analysts
- ● Digital Marketing & Growth Managers
- ● Management Consultants
- ● Strategy, Operations & Transformation Leaders
- ● Senior Leadership (CXOs, Directors, VPs)
Research Design & Analytics
The study evaluated four leading AI assistants:
- ● ChatGPT
- ● Claude
- ● Gemini
- ● Perplexity
Key analytics included:
● Adoption & usage frequency benchmarking
● Trust & reliability scoring
● Task-based tool preference analysis
● Regional comparative modeling (APAC vs EMEA)
● Decision-driver mapping across job functions
Key Insights
APAC: A Shift Toward Ecosystem Integration
Contrary to widespread expectations, Gemini emerged as the most trusted AI assistant across APAC, driven largely by strong integration with the Google workspace ecosystem and perceived enterprise security standards.
Key findings:
- ● Gemini ranked #1 in trust and daily usage
● ChatGPT followed closely, maintaining strong adoption among developers and marketers
● Claude and Perplexity demonstrated growing traction, especially among research-heavy roles
Professionals across APAC showed higher sensitivity toward data security, ecosystem compatibility, and organizational IT policies, favoring tools embedded within existing enterprise platforms.
EMEA: ChatGPT Retains Clear Leadership
In contrast, ChatGPT maintained its leadership position across EMEA, driven by strong perceptions of reasoning capability, flexibility, and ease of use.
Key findings:
- ● ChatGPT ranked #1 in trust, usage frequency, and task completion satisfaction
● Claude placed second, showing significant momentum among enterprise, consulting, and strategy professionals
● Gemini and Perplexity trailed, with growing adoption but lower trust scores
EMEA respondents emphasized output quality, analytical depth, and conversational intelligence as their primary trust drivers.
Trust Drivers Across Regions
Across both APAC and EMEA, trust in AI assistants was primarily shaped by:
● Accuracy & reasoning quality
● Data security & compliance perception
● Integration with workplace tools
● Speed & reliability of outputs
● Transparency of sources and citations
Impact
The study provided actionable intelligence for AI platform developers, SaaS providers, enterprise IT leaders, and technology marketers, enabling them to:
- ● Refine regional product positioning strategies
● Tailor go-to-market messaging based on trust drivers
● Optimize enterprise adoption roadmaps
● Design region-specific onboarding and enablement frameworks
Key outcomes included:
- ● Clear regional segmentation strategies for AI product teams
● Improved enterprise targeting and messaging clarity
● Actionable insights for partnership and ecosystem integrations
● Enhanced understanding of trust mechanics in AI adoption
Conclusion
The battle of the bots is not being won by a single global leader — regional context, ecosystem integration, and professional workflows fundamentally shape AI trust.
While ChatGPT dominates across EMEA, Gemini’s rise in APAC highlights the growing importance of enterprise ecosystem alignment and data governance perceptions.
For AI companies, winning adoption requires more than technological superiority — it requires trust, relevance, and seamless integration into daily professional workflows.
Client Testimonial
"Quest Sampling delivered exceptional insights into how business professionals truly perceive AI assistants across regions. The depth of analysis around trust drivers and ecosystem influence allowed us to refine our product positioning and regional go-to-market strategies with confidence."
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+91 – 8287403006
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