Case Study
EdTech Platform Student Engagement Enhancement
METHODOLOGY
Multi-stakeholder educational experience study
TYPE OF STUDY
Ad-hoc
SAMPLE SIZE
1,800 students, 320 teachers, 950 parents
LOCATION
45 K–12 schools across target regions
INDUSTRY
EdTech / Online Learning
SEGMENT
K–12 Digital Learning Platforms
SUB-SEGMENT
Student Engagement & Learning Effectiveness
TARGET AUDIENCE
Students (grades 3–12), educators, and parents
The Challenge
A leading online learning platform serving K–12 schools was seeing declining student engagement and course completion. Despite comprehensive curriculum content, teachers struggled to maintain student attention in virtual classrooms, and parents expressed concerns about screen time and learning effectiveness.
Core questions:
How can digital content, teaching support, and platform features be optimized to improve student motivation, engagement, and outcomes?
Our Approach
Quest Sampling conducted a multi-stakeholder study to understand engagement drivers from student, teacher, and parent perspectives, combining behavioral, observational, and academic performance analysis.
Sample & Scope
- ● Students: 1,800 across grades 3–12
- ● Teachers: 320 via surveys, interviews, and classroom observations
- ● Parents: 950 through focus groups and longitudinal feedback
- ● Learning Outcome Analysis: Correlated engagement metrics with academic performance
Specialized Methodologies
- ● Eye-tracking to measure attention spans during lessons
- ● Learning style assessments and content preference mapping
- ● Gamification testing across age groups
- ● Accessibility evaluation for diverse learning needs
Key Insights
Engagement Barriers
- ● 73% of students lost focus after 8–12 minutes of passive content
- ● Lack of interactivity increased dropout rates by 45%
- ● Students preferred bite-sized lessons over traditional 45-minute sessions
- ● Peer collaboration features were underutilized but highly valued once discovered
Learning Preferences by Age
- ● Elementary (K–5): Responded best to visual storytelling and game-based rewards
- ● Middle School (6–8): Preferred social features and creative projects
- ● High School (9–12): Valued practical applications and college/career connections
Teacher Pain Points
- ● 68% struggled to track individual student progress effectively
- ● Limited customization for diverse learning needs
- ● Insufficient professional development support
- ● Difficulty integrating platform content with curriculum standards
Impact
Platform Enhancements
- ● Introduced micro-learning modules (5–8 minutes)
- ● Added interactive elements every 3–4 minutes
- ● Created peer collaboration spaces with guided prompts
- ● Developed adaptive learning paths tailored to individual progress
Teacher Support
- ● Launched comprehensive teacher training with ongoing support
- ● Provided customizable lesson plan templates aligned to standards
- ● Implemented real-time student analytics dashboard
- ● Added parent communication tools to share progress
Student Experience
- ● Introduced achievement badges and progress visualization
- ● Added creative project options for diverse learning styles
- ● Implemented study groups and peer tutoring features
- ● Launched a mobile app for learning on the go
Business Outcomes
- ● Student engagement scores increased by 78% within one semester
- ● Course completion improved from 67% to 89%
- ● Teacher platform satisfaction rose from 2 to 4.6/5
- ● Parent approval ratings improved by 64%
- ● Student academic performance in platform-supported subjects increased by 23%
- ● Platform renewals increased 91% among participating schools
Conclusion
The research highlighted that engagement is driven not just by making content fun, but by creating meaningful connections between students, content, and real-world applications. Tailored micro-learning, interactivity, and adaptive support transformed the platform into an interactive learning community.
Client Testimonial
"Quest Sampling helped us understand that engagement isn't just about making learning fun—it's about creating meaningful connections between students, content, and real world applications. Their research transformed our platform from a digital textbook into an interactive learning community."
Follow Us
Reach us at:
Asia & Pacific
704, 7th Floor Palm Court, Sector 16, Gurugram, Haryana, India
+91 – 8287403006
Middle East
PO Box- 74603, Dubai Silicon Oasis,
IFZA Business Park, DDP, Building A1, Dubai, UAE
+971 – 558082217
Company
Download Panel Book
Click the button below & enter your the details to get the Panel Book
Quest Sampling © 2025