Case Study
Global Media Streaming Platform Content Strategy
METHODOLOGY
Multi-regional content preference & behavioral analysis
TYPE OF STUDY
Ad-hoc
SAMPLE SIZE
18,500 global subscribers
LOCATION
EMEA, APAC, LATAM, AMER
INDUSTRY
Media & Entertainment
SEGMENT
Streaming Platforms
SUB-SEGMENT
Content Strategy & Viewer Behavior
TARGET AUDIENCE
Active subscribers across diverse cultural and demographic groups
The Challenge
A leading international streaming platform faced declining content engagement despite a massive content library. Completion rates were falling by double digits across EMEA and APAC, subscriber churn was climbing in key regions, and cultural viewing preferences remained unclear. The company needed to rethink its global content strategy to retain subscribers and improve ROI on original productions.
Our Approach
We ran a comprehensive, multi-regional research program to understand cultural content preferences, engagement patterns, and viewing behavior across four continents.
Sample Overview:
- ● 18,500 active subscribers across EMEA, APAC, LATAM & AMER
- ● Deep cultural segmentation in EU5, MENA, and SEAR
- ● 2,400 participants in ANZ & EU for new concept testing
- ● 12-month behavioral viewing analytics
Advanced methodologies included:
- ● Cross-cultural content appeal assessment
- ● Genre demand mapping by region and demo
- ● Binge-watching behavioral modeling
- ● Subtitle vs. dubbing preference studies in multilingual markets
Key Insights
Regional Content Preferences
- ● EMEA: Strong interest in crime dramas & documentaries; 73% preferred local-language content
- ● APAC: High demand for rom-coms & anime; subtitles favored over dubbing
- ● LATAM: Engaged heavily with telenovelas, music shows, and reality content
- ● MENA: Preferred culturally relevant, family-focused content with strong Arabic dubbing
Engagement Patterns
- ● EU5: Highest completion rates with episodic formats; evening viewing dominant
- ● SEAR: Mobile-first region (68%); shorter content performed significantly better
- ● ANZ: Strong weekend binge culture; premium production quality critical
- ● AMER: Broad cross-generational tastes; nostalgic content performed exceptionally well
Cultural Adaptation Needs
- ●84% of MENA users wanted culturally appropriate recommendations
- ● EU5 saw 67% higher completion with locally produced content
- ● APAC users needed mobile-optimized formats
- ● LATAM audiences valued social discovery and sharing
Impact
Content Strategy Transformations
- ● Boosted local content production budgets by 45% in high-engagement regions
- ● Built region-specific recommendation algorithms
- ● Developed global content adaptation & cultural relevance guidelines
- ● Launched mobile-first short-form content for APAC & SEAR
Platform Enhancements
- ● Dynamic subtitle & dubbing preferences added per user region
- ● Social viewing and sharing features rolled out across LATAM
- ● Family-friendly browsing introduced for MENA
- ● Improved mobile video optimization for APAC audiences
Business Outcomes
- ● Content completion rates improved 52% within 8 months
- ● Subscriber retention rose 41% in targeted regions
- ● EU5 regional content engagement increased 78%
- ● Mobile viewing satisfaction up 65% in APAC & SEAR
- ● Global NPS jumped from 34 → 61
Conclusion
The study proved that global audiences don’t simply consume content—they connect with it culturally. Tailoring recommendations, formats, and themes to each region dramatically increased engagement and subscriber loyalty.
Client Testimonial
"Quest Sampling's regional insights transformed our global content strategy. We learned that one size definitely doesn't fit all when it comes to entertainment preferences. Their research helped us create culturally resonant content that significantly improved engagement across all our key markets."
Follow Us
Reach us at:
Asia & Pacific
704, 7th Floor Palm Court, Sector 16, Gurugram, Haryana, India
+91 – 8287403006
Middle East
PO Box- 74603, Dubai Silicon Oasis,
IFZA Business Park, DDP, Building A1, Dubai, UAE
+971 – 558082217
Company
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